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HAVE A PEEK AT THE BOOKS THAT WILL HELP YOU PLAN AN EFFECTIVE BUSINESS PLAN AND OVERALL MARKETING STRATEGY FOR YOUR BUSINESS.
These books are very effective hands-on guides for anyone looking to develop a business plan or searching for key factors that will guide them to have a successful business.
About the Author
Thomas L. Greenbaum
Thomas Greenbaum is an experienced consultant and author, with over 50 years in business strategy, consulting, and small business solutions. Since his career focus has been on helping organizations succeed with his valuable input on how to prepare a business plan, building a strong business framework, and understanding the major factors that contribute to the success of small businesses.
Guest Lectured at Harvard, Columbia, Cornell and UCONN
Books By Thomas L.Greenbaum
About The Books
This is a practical book for business managers that is based on 50 years of consulting to Fortune 100 companies, medium size organizations and mom and pop local companies. It identifies 11 different aspects of running a company, and provides lessons I have learned over the years from consulting with them. This book is based on work with over 750 different organizations, working with clients in virtually every aspect of their business.
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You Can Do It; A Guide for Starting and Running a Small Business
This is a step by step guide to help start-ups and small business begin or manage their companies. It is a comprehensive overview of what needs to be done, and is based on work with over 500 different clients of SCORE (Service Corps of Retired Executives) over the past four years. Learn about writing business plans, financing the business, researching the business and the market, and finding the right target audience and position for your product or service.
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What My Readers Have to Say About The Books
“Having a marketing background in the hearing aid industry I was very intrigued by this book. After meeting Tom and getting a feel for his knowledgeable background pushed my curiosity even more. This happens to be a hidden gem, and a must read for all audiologists! I was intrigued by the marketing aspects of the book which contained many things I preach now to my customers. I also learned a few things too! I'm a firm believer in, "The day you stop learning, that's the day you should retire." There was plenty of learning with this book.
This is an easy read which shows a comprehensive outline to running a successful audiology practice. The name of the book speaks the truth, and the wealth of knowledge Tom provides is priceless.
You will be inspired and enthused to make the necessary changes to become even more profitable with Tom's guidelines - everything is spelled out brilliantly and easy to follow.
I hope Tom write's part 2 to this award winner - "A Deeper Dive to the Treasures of Operating a Successful Audiology Practice." Well done, Tom!”
“150 Lessons is filled with answers to the questions that entrepreneurs and business owners face every day, but don't know how to solve. Each lesson is brief, efficient, and to the point, with takeaways that can make your business more profitable right away. I've got "bookmarks" throughout my copy, to go back and review and put to use. Every one of them sounds like the author knew my business and my struggles. I found the section on Marketing Lessons especially valuable and I've recommended the book to friends who need advice that they can put to use. It's one of the best investments you can make in your business.”
“I had used the first edition extensively for myself and to help mentor my clients at SCORE.
And definitely looking forward to reading the new edition.
It's practical and so informative and so easy to find helpful information.”